Remodelers Showcase^®

Fall 2025 Timeline

*Timeline subject to change. For more information, contact Casey Scozzari at Casey@HousingFirstMN.org or 651-697-1954. 

Mid-May
Entry Registration Opens

6/23/25
Ad Reservation Deadline

7/8/25
Remodeled Dream Home Entry Deadline

7/8/25
Final Day to Add an Entry!
Final Day to Cancel Entry ($200 administration fee will be retained)
Final Day to Move an Entry
Final Day to Banner a Home as "Not Available for Showing"
Final Proofs Due

7/9/25
No new entries accepted - ENTRIES CLOSED!
Late fees may be enforced for any missing entry information!

An invoice will be sent for the total balance due after the entry submission deadline and all additions and cancelations are finalized.

7/15/25
Ad Materials Due (without numbers)

7/18/25
Final Home Numbers Distributed

7/22/25
Ad Materials Due (with numbers)

8/11/25
Fall Tour Goes Live on ParadeofHomes.org

8/25/25
Guidebooks are delivered to Holiday Stationstores

REMODELERS SHOWCASE ENTRY DETAILS

See Remodelers Showcase Additional Forms →

Fall Entry Deadline: July 8, 2025

2025 Entry Cost: $3,200 per remodeled entry. Multi-entry discount for five or more entries will be applied after the deadline to add or cancel entries; A refund will be sent if needed. An invoice will be sent for the total balance due after the entry submission deadline and all additions and cancelations are finalized (see timeline).

A 3% fee will be assessed if payment is made by credit card. To avoid the fee, please pay the invoice with a check payable to Housing First Minnesota or by setting up ACH payments.

How to Enter: To enter a home, click here and login to your account. Any login credentials that were saved for the old website should continue to work, but if you need assistance please let us know. Contact Casey@HousingFirstMN.org if you are not sure of your login email, need your password reset, or if you are a new member and need a user and login set up for your company.

Once you have logged into the entry website you will land on your Dashboard page. You can view and click on the active events along the left side of the screen. To begin the entry process click onto your 'Company Information' page and fill in the necessary info (where you will also agree to the participation agreement terms for the event). Next, click to add a new entry for the upcoming tour. And finally, access your 'Tour Entries' page to edit or proof your entries for accurate content. For questions on how to enter the Remodelers Showcase, or how to navigate the website, contact Casey@HousingFirstMN.org or 651-697-1954.

Every participant in the Remodelers Showcase receives a 1/3 page remodeler strip in the published magazine and a full page online at ParadeofHomes.org with information you provide. Some information will be displayed in print, some online only, and some details will be included in both places. Entry information includes the remodelers name (as it appears on your MN Contractors license), a written description, 2 photos or illustrations (before and after), written directions, city, project type, your website address, and your company logo. Online search criteria include project type and company name.

Description: Your home's description can be up to 400 total characters in length. You can describe the features of your home and neighborhood. Include information about your company, lifestyle benefits, etc. Please do not include names of any other firms (architects, interior designers, etc.) unless they are members of Housing First Minnesota. Your copy may be edited as per Housing First Minnesota editorial style and printed character limit.

Illustrations/Photos: When submitting camera-ready illustration or photo graphics, please provide minimum resolution of 300 dpi for halftones/CAD, and 1200 dpi for lineart. Please submit in TIF, JPG or EPS formats. You can upload photos directly to your entry online or email to  Casey@HousingFirstMN.org. Housing First Minnesota retains the right to refuse any illustrations/photos it deems inappropriate.

Directions (online only): Directions should be clear and should avoid and consider any known road construction. The written directions should include at least one major artery roadway, and all streets leading up to the entry. Directions character length is now unlimited for all Remodelers Showcase entries as it will be included online only. Your entry directions will no longer be included in the printed guidebook. Enter online or e-mail to Casey@HousingFirstMN.org.

Interactive Google Map: When you enter online you must place your “pin” directly on the map provided, otherwise you must email a map page (Hudson/Kings/MapQuest) to  Casey@HousingFirstMN.org clearly marked with an "X" where the home is located. Please proof the pinned location carefully!  The interactive Google Map may not guess the entry location correctly. Be sure to move the pin to the correct location by the entry proof deadline. Homes will be numbered and the overall map will be designed based on your interactive Google Map pinned location.

Free Opportunities: Participating remodelers have several free options that can enhance the value of participation in the Remodelers Showcase.

Virtual Tour or Video Link:  All home entries are able to include a link to a virtual tour or a video for free. Virtual tour links can include 3D virtual tours, videos, or photo slideshows. The virtual tour or video will be embedded on your entry on the ParadeofHomes.org website.

Editorial Feature:  Builders, Remodelers, Designers: Get a home published in the Parade of Homes or Remodelers Showcase magazine! We are looking for beautiful, inspirational homes built and remodeled by Housing First Minnesota members.

We will be selecting one or more homes to feature in each issue. You may enter as many submissions as you like. Find the Editorial Submission form here >>

Editorial Feature Requirements:

• Builder/Remodeler must be a Housing First Minnesota member and have had a home within the Parade of Homes or Remodelers Showcase within the past two years.
• The home must have been built/remodeled within the past two years.
• Homes must be available to be photographed or have professional photography available for publication.
• If selected, homes may not be published by or submitted to another magazine for one year before and after publication.

Dream Remodeled Homes: The Housing First Minnesota Foundation, our charitable arm, selects one to three homes during each event as their fundraising Dream Remodeled Homes. These whole-house remodels receive increased publicity, a full-page description in the Guidebook and are included in special searches online. Selected homes must have a trained host present throughout the tour for collection of the $7 entry fee which is used by the Housing First Minnesota Foundation to continue their charitable work. We ask that the remodeler provide the host and the Housing First Minnesota Foundation will provide them with the training they need. The remodeler must also provide a location for fee collection. Selection is made entirely at the discretion of the Housing First Minnesota Foundation committee, chosen to maximize fund-raising prospects. Please complete the Dream Remodeled Home form to be considered. Submit entry form by  July 8, 2025 . Find the Dream Remodeled Home submission form here >>

Dream Remodeled Home Requirements:

• Home has never been in any Parade of Homes/Remodelers Showcase or other tour event.
• Selected Dream Remodeled Home must be entered in the tour and pay the regular Remodelers Showcase entry fee.
• Dream Remodeled Homes must be complete and ready to open the first day of the Remodelers Showcase, and remain open during the entire event.
  
• Dream Remodeled Homes must be whole-house or significant square footage.
  
• Minimum project price of $200,000.
  
• The Dream Remodeled Homes will receive additional public relations and editorial support when possible.
  
• Selection of Dream Remodeled Homes will be at the sole discretion of the Housing First Minnesota Foundation Dream Home committee (location/size/style/parking opportunities, etc. will be considered).
  
• Potential for significant traffic and revenue is important and will be factored in. The Dream Homes are one of the Housing First Minnesota Foundation’s biggest fundraisers.
  
• Dream Remodeled Homes will be numbered, and the entry will appear in the correct geographic location within the guidebook.
  
• Dream Remodeled Homes will receive a half-page editorial description with photo or illustration (provided by the remodeler) in the guidebook. If selected, the home description will be pulled directly from your entry form submission details.
  
• Price of admission will be $7.
  
• Remodeler MUST provide one ticket taker each day of the tour, a table, and a chair inside the home near the front entry. The Housing First Minnesota Foundation will provide training to remodeler's preferred ticket taker to collect entry fees, materials, and signage.
  
• Any special events held at the home during the regular Remodelers Showcase hours must be open to the public and charge regular Dream Home admission.
  
• Participating Remodelers will be required to sign an additional participation agreement and may face penalties for violations of the agreement.

Calendar of Events: Holding a special event at your remodeled home during the tour is a great way to keep prospects interested and in your model. Events can include educational seminars, product demonstrations, charitable events, grand opening parties, and the like. Starting fall 2023, the calendar of events will appear online only. Submissions will be pulled on a weekly basis. Please note, no serving of liquor, wine, or beer is to be included in these events. If your event description includes any mentions of serving alcohol, it will not be included. Please complete the online Calendar of Events form with your intent. Find the Calendar of Events form here >>

Social Media: Housing First Minnesota posts to the Parade of Homes social media regularly before, during and after the tour. You can submit photos at anytime. Any questions, please contact Sarah@HousingFirstMN.org. Find the Photos for Social Media submission form here >>

Remodeler Page at ParadeofHomes.org: As a participant in the Remodelers Showcase event, you receive a searchable remodeler page that allows visitors to find details about your company and the work that you do. Your remodeler page is cross-referenced with your current Remodelers Showcase homes and will remain accessible online for the current tour event. Please take a moment to check that your remodeler page online at ParadeofHomes.org is accurate before each Remodeler event. If you require changes, you can login and make the changes online at any time, or email changes to Casey@HousingFirstMN.org.

Mobile Website & App: All Remodelers Showcase models are included on our mobile website and our app. These allow for basic searches via smart phone, and include any additional photos uploaded with company profile listings. The app allows the consumer to map their route to your home, and to create a tour planner.

Premium Online Entry: NOW INCLUDED! Add any or all of the following to enhance your online entry: Photo Gallery (you can include a variety of photos and tag them for the corresponding photo gallery -  ie: kitchen; interior; bedroom; etc.) up to 15 photos per entry upgrade; an extended entry description that will show as a second paragraph on your online entry listing; and additional website links, (e.g. a link to a neighborhood website or social media links).

Signage: 
One 24"x30" metal yard sign per entry
Eight 22"x14" directional arrows per entry

Not Included: Signage frames/stakes. To purchase frames/stakes or if you have any questions with your Remodelers Showcase signage, please contact Ron Tyler from KR Signs at 651-775-8333 or rtyler@krsignexperts.com.

Remodelers are responsible for installation of all signs, and may purchase additional directionals. Remember, you are also responsible for stakes and posts for all signage. You must follow MNDOT requirements as well as any county and city sign placement guidelines, and remove all directional signs by deadline. Illegally placed signs, and signs left up after the event hurt all of us as these agencies have threatened to disallow any signs if violations continue. Call the city for rules and regulations.

Signs may be put up the day before the tour starts (September 25, 2025) and must be removed by 5pm the following day after the tour ends (September 29, 2025).

Parking Guidelines: Pay attention to parking! If your entry is in an established neighborhood, please plan for parking needs. If streets are narrow, you should consider a shuttle from a nearby parking lot (get permission from the lot owner), or no parking signs along one side of the street. In any case, if parking could conceivably be an issue, please contact your city’s police, public safety or other representative to develop a plan.

Please note, with rare exceptions, some cities do not allow Parade Homes or have specific requirements or permits. Please check with your city.

Penalties: As a participant in the Remodelers Showcase, you sign a participation agreement intended to ensure a consistent and positive experience for our visitors. Primarily, that means every home on the tour is open, staffed, and represented accurately throughout the entire Remodeler event. To avoid receiving penalties, please read the participation agreement carefully, abide by the rules, and if something unexpected occurs, contact Casey@HousingFirstMN.org as soon as the problem arises. The Parade of Homes brand is highly respected and trusted, please help us ensure that it remains a valuable asset to future members of Housing First Minnesota by maintaining the integrity of our events.

Promotion: The Remodelers Showcase is promoted each event with more than $600,000 of marketing spend for traditional mass media, including targeted digital, along with distribution of our guidebooks, directional signs and social media efforts. We reach a huge percentage of Twin Cities residents through this wide variety of media. As the viewing/listening habits of consumers are changing, so are we. We continue to ensure a powerful presence on traditional media (newspaper, billboards and radio), and are also devoting more resources to online and social media.


Questions? Contact Casey at 651-697-1954 or Casey@HousingFirstMN.org.

FAQ

Can I have my entry listed under a different name than the company name on my Contractor License?

All participating remodelers will be listed exactly as their company is shown on their Contractor License. If you remodel under a different name, you must add that name to your Contractor License as a DBA. Please contact Charlie Durenburger at the MN Department of Labor and Industry. Any new DBAs must be approved by DoLI by the entry proof deadline to be included in the Guidebook. 

 

Can I enter a tear down with a pre-existing foundation?

Tear downs are allowed only when the home is completed for a homeowner on their existing lot (they have lived on a previous home on the site), and must be listed as a Tear Down only in the project type section.

 

What do I do if our client hasn’t made all the decisions about our entry right away?

We only require some of the entry form fields be completed when you submit your entry (your entry contact information and the city in which your model resides) plus a half-down payment. This holds your place in our system. We will remind you of missing information on your status/reminder emails and on your online proof. Please have all information completed and submitted to Housing First Minnesota before the final deadline when online proofs are due to ensure you are able to check that your entry information is correct on your final proof.

 

What should I include in my text writeup?

You have a total of 400 characters to describe your project. Use descriptive language to point out the key features, challenges you overcame for your homeowners, goals you achieved, etc. As a member event, please do not include company names of non-Housing First Minnesota members (architects, designers).

 

Can I name my architect, realtor or other trade partner in my entry?

Because the Remodelers Showcase is a Housing First Minnesota member benefit, all company names listed within any home entry in the Guidebook or online MUST be members of Housing First Minnesota. Please ask your trade partners to contact Membership@HousingFirstMN.org for membership information.

 

My project won’t be done in time to photograph it, what are my options?

You can provide illustration of the project, a before photo (we suggest you include an overprint “before” on those), a key feature photo, etc.  We also recommend that you use your writeup to explain the photo subject if it is not the project itself. All supplied graphics must be provided digitally at a minimum resolution of 300 dpi for halftones and 1200 dpi for line art. We accept TIF, JPG or EPS formats. Printed size is approximately 3.47 inches wide by 1.93 inches high or 1.93 inches wide by 3.47 inches high, please provide art proportional to those dimensions or Housing First Minnesota will crop as needed.

 

Do I have to provide parking for visitors? 

Most neighborhood parking is sufficient for Remodelers Showcase visitors. However if your location has narrow streets or very little nearby street parking, you should consider having a parking plan. Start by contacting the city’s public safety officer to discuss options. You may want to post no parking signs on one side of the street if you have narrow roadways. In some cases, you may need to provide shuttle service from a nearby parking lot. If you have questions please contact Housing First Minnesota to discuss.

 

What safety precautions will be in place? 

The safety and well-being of our attendees, remodelers, and partners is our top priority. To provide a safe and enjoyable event, we will be following all CDC, federal, and state recommendations regarding COVID-19. Please note that these recommendations may change as we approach the home tour.

 

 

ELIGIBILITY

Eligible Remodelers: Housing First Minnesota Remodeler members in good standing. Remodeler members must submit proof of their current Contractor License, and non-members must submit Housing First Minnesota membership application by July 1, 2025.

Eligible Homes: Any remodeling project completed by remodeler member during the past three years may be entered. See note in FAQs regarding tear downs.

Open Hours: All homes must be open and staffed all days and hours of the tour (Friday-Sunday, noon to 6pm).

Insurance & Builder License: You must provide Housing First Minnesota with a Certificate of Insurance using form Acord 25 with combined single limits of at least $1,000,000.00 for each occurrence of bodily injury or property damage and general aggregate limits of not less than $2,000,000.00. Housing First Minnesota shall be named as an additional insured on Builder’s CGL policy. And we ask that you include a copy of your current MN Contractor License.

Participation Agreement: All participating remodelers must read and sign the participation agreement. The rules have been established to ensure a positive home buyer experience. Penalties will be imposed for violations.

Completion: All remodeling entries must be completed by 12:00 noon on opening day of the tour. If you are uncertain that you can complete the project by the tour start date, you should banner “not available for showing” by banner deadline. Incomplete homes that are not bannered will be in violation. If you have unforeseen construction delays after banner deadline, contact Housing First Minnesota IMMEDIATELY for further instructions to avoid a more severe penalty.

Signage: Remember, you are responsible for stakes and posts for all signage. You may order additional directional signs to be delivered with your sign package by notifying our sign partner, KR Signs, at least three weeks prior to the tour start date. Additional and replacement signs may also be purchased from our sign partner during the tour. KR Signs: 651-775-8333. 

REFUND POLICY

In response to COVID-19, Housing First Minnesota has taken necessary steps to prioritize safety for Remodelers Showcase attendees, participating remodelers, and their employees. While we believe our tours can be conducted with these safety precautions in place, COVID-19 may result in challenges and outcomes that are beyond our control, such as government action that prevents touring. In the event that any portion of the Remodelers Showcase is canceled or postponed due to COVID-19, participating builders and advertisers will be provided with these financial options in response to these changes:

• Convert your refund to a charitable donation to the Housing First Minnesota Foundation. By making a gift, your continued support will make a lasting impact on homeless Veterans and families struggling with addiction.
• Request a return of funds based on the refund schedule 

Remodelers Showcase refund schedule based on date of cancellation:

• If the event is cancelled prior to the first day of the three-day Remodelers Showcase event (we will pivot to a virtual tour) - 50% refund will be given

How will the Remodelers Showcase event operation decisions be made?
The Housing First Minnesota Executive Board of Directors will take the lead on Remodelers Showcase operational decisions, using advice and counsel from committees and staff. In the event of a COVID-19 disruption, the Executive Board of Directors will consider the following factors:

• Executive Orders from Governor Tim Walz regarding operations and procedures of customer-facing businesses and other guidance from local, state and federal governments.
• Peer review with related industry groups in Minnesota, such as the Minnesota REALTORS, the NorthstarMLS, and Minnesota Retailers Association.
• Review with other peer builders associations such as Dallas, Portland, Atlanta, Jacksonville, and Seattle.
• Health and safety data provided by the CDC, MDH, and OSHA.

How will Remodelers Showcase event decisions be communicated?

• Participating members, advertisers and sponsors: Email from Housing First Minnesota with financial options form.
• General public: Holiday Stationstore signage, website, and social media platforms.

ARCHIVE

Click here to see our Publication Archive

Interested in Advertising in our Remodelers Showcase Guidebooks? See details here.