Remodelers Showcase Entry Details
Want to enter the Remodelers Showcase?

Important Information

Fall 2019 Event Dates: September 27-29, 2019
Hours: Friday-Sunday, Noon-6pm

Fall Entry Deadline: June 12, 2019 


Spring Entry Cost: $2,994 per remodeled entry; First half is due up front with your entry, final half payment will be due along with your online proof approval.


How to Enter: To enter a remodeled home, login to your account at Contact 651-697-1954 if you need a login and password. From your 'Manage Profile' page, click the button to 'Enter a New or Remodeled Home'. For step-by-step instructions on how to enter the Remodelers Showcase, take a look at our video tutorials or contact or 651-697-1954.

Every participant in the Remodelers Showcase receives a 1/4 page builder strip in the published Guidebook and a full page online at with information you provide — including the remodelers name (as it appears on your MN Contractors license), a written description, photo or illustration, small directional map, written directions, city, project type and your website address. Online search criteria include project type and company name.

Your home's description can be up to approximately 575 total characters in length. You can describe the features of your home and neighborhood. Include information about your company, lifestyle benefits, etc. Please do not include names of any other firms (architects, interior designers, etc.) unless they are members of Housing First Minnesota. Your copy may be edited as per Housing First Minnesota editorial style and character limit.

You can supply your own camera-ready illustration or photo. When submitting digital graphics, please provide minimum resolution of 300 dpi for halftones/CAD, and 1200 dpi for lineart. Please submit in TIF, JPG or EPS formats. You can upload photos directly to your entry online or email to Housing First Minnesota retains the right to refuse any illustrations/photos it deems inappropriate.

Guidebook Map and Directions:
This small map will appear in the Guidebook only, and should be drawn to include at least one major artery roadway, and all streets leading up to the entry, which should be noted with an “X” or dot on the map. Enter online or e-mail to Directions should be clear and can have up to approximately 140 total characters.

Interactive Google Map:
When you enter online you must place your “pin” directly on the map provided, otherwise you must email a map page (Hudson/Kings/MapQuest) to clearly marked with an "X" where the home is located.

Online Member Information:

You receive a free remodeler page at when you enter the tour which remains accessible online for the current tour. You can update your page online as you complete your entry or copy your current page and email us with changes.

Free Opportunities:
Participating remodelers have several free options that can enhance the value of participation in the Remodelers Showcase.

Real Family Editorial:
We want your homeowners to share their remodeling experiences to feature in the Remodelers Showcase Guidebook. It's a great way to get more exposure for your company and to show Twin Cities families the personal side of remodeling a home. Your story will be part of our editorial section. To submit a family for consideration, please complete the Real Family section of the online entry form. Please provide photos of the home and family. Selections are dependent upon the submissions, and selected to provide the most interesting editorial.

Dream Remodeled Homes:
The Housing First Minnesota Foundation, our charitable arm, selects one to three homes during each event as their fundraising Dream Remodeled Homes. These million-dollar-plus homes receive increased publicity, a full-page description in the Guidebook and are included in special searches online. Selected homes must have a trained host present throughout the tour for collection of the $5.00 entry fee which is used by the Housing First Minnesota Foundation to continue their charitable work. We ask that the remodeler provide the host and the Housing First Minnesota Foundation will provide them with the training they need. The remodeler must also provide a location for fee collection. Selection is made entirely at the discretion of the Housing First Minnesota Foundation committee, chosen to maximize fund-raising prospects. Please complete the Dream Remodeled Home form to be considered. Submit entry form by June 18, 2019 (you do not have to enter the Remodelers Showcase event unless selected).

Dream Remodeled Home Requirements:

  • Home has never been in any Parade of Homes/Remodelers Showcase or other tour event.
  • Selected Dream Remodeled Home entry will pay the regular Remodelers Showcase entry fee.
  • Home must be complete and ready to open the first day of the Remodelers Showcase, and remain open during the entire event.
  • Home must be whole-house or significant square footage.
  • Minimum project price of $400,000 / $300 per sq. ft.
  • Home must be fully furnished.
  • The Dream Remodeled Home will receive additional public relations and editorial support.
  • Selection of Dream Remodeled Home will be at the sole discretion of the Housing First Minnesota Foundation committee (location/size/style/parking opportunities, etc., will be considered).
  • Potential for significant traffic and revenue is important and will be factored in. The Dream Homes are one of the Housing First Minnesota Foundation’s biggest fundraisers.
  • Dream Remodeled Home will be numbered, and the entry will appear in the correct geographic location within the Guidebook.
  • Dream Remodeled Home will receive a one-page editorial description with photo or illustration in the Guidebook.
  • Price of admission will be $5. The Housing First Minnesota Foundation will provide training to remodeler's preferred host for collection of entry fees and all material and signage.
  • Remodeler must also provide a table and chair near front entry for host.
  • A whole house tear down and rebuild does not qualify for Remodelers Showcase Dream Home.
  • Participating Remodelers will be required to sign an additional participation agreement and may face penalties for violations of the agreement.

Special Events Calendar: 

Holding a special event at your remodeled home during the tour is a great way to keep prospects interested and in your model. Housing First Minnesota will promote all events in the Guidebook and online. Events can include educational seminars, product demonstrations, charitable events, grand opening parties, wine and cheese events, and the like. Please complete the Special Events form and return it with your entry with your intent.

Remodeler Page at
As a participant in the Remodelers Showcase event, you receive a searchable remodeler page that allows visitors to find details about your company and the work that you do. Your remodeler page is cross-referenced with your current Remodelers Showcase homes. Please take a moment to check that your remodeler page online at is accurate before each event. If you require changes, you can login and make the changes online at any time, or email changes to

Your Remodelers Showcase entry starts you off with a "Basic Plus" company listing for FREE which allows you to add a primary photo, a company logo, a company description of 200 words, a gallery of up to 5 images of your favorite projects and you can list project types and regions that you remodel in. Please remember to edit your remodeler page after you enter the Remodelers Showcase! There are additional opportunities to pay for a further upgrade and add even more company details like customer testimonials, social media links and a video!

Social Media:
Housing First Minnesota posts to the Parade of Homes social media regularly before, during and after the tour. You can submit photos at anytime to, click on the Social Media page under the marketing tab. (Facebook posts average 25-50,000 weekly reach during the tour.) Any questions, please contact

Mobile Website:
All Remodelers Showcase models are included on our mobile website free of charge. These allow for basic searches via smart phone, and include any additional photos uploaded with enhanced company profile listings.

Paid Upgrade:
With this low-priced option, you can make sure your entry stands out from the crowd.

Premium Online Entry:
$200 entry. Add any or all of the following to enhance your online entry: Photo Gallery (you can include a variety of photos and PDFs such as floor plans) up to 15 photos per entry upgrade; Video or Virtual Tour link; and additional website links, (e.g. a link to a neighborhood website).

One 24"x30" metal yard sign per entry
Eight 22"x14" directional arrows per entry

Remodelers are responsible for installation of all signs, and may purchase additional directionals. Remember, you are also responsible for stakes and posts for all signage. You must follow MNDOT requirements as well as any county and city sign placement guidelines, and remove all directional signs by deadline. Illegally placed signs, and signs left up after the event hurt all of us as these agencies have threatened to disallow any signs if violations continue. Your $45 sign escrow will be returned only after signs are delivered to Housing First Minnesota. Call the city for rules and regulations.

Signs may be put up the day before the tour starts (September 26, 2019) and must be removed by 5pm the following day after the tour ends (September 30, 2019).

Parking Guidelines:
Pay attention to parking! If your entry is in an established neighborhood, please plan for parking needs. If streets are narrow, you should consider a shuttle from a nearby parking lot (get permission from the lot owner), or no parking signs along one side of the street. In any case, if parking could conceivably be an issue, please contact your city’s police, public safety or other representative to develop a plan.

Please note, with rare exceptions, some cities do not allow Parade Homes or have specific requirements or permits. Please check with your city.

As a participant in the Remodelers Showcase, you sign a participation agreement intended to ensure a consistent and positive experiences for our visitors. Primarily, that means every home on the tour is open, staffed, and represented accurately throughout the entire Remodeler event. To avoid receiving penalties, please read the participation agreement carefully, abide by the rules, and if something unexpected occurs, contact Casey Scozzari as soon as the problem arises. The Parade of Homes brand is highly respected and trusted, please help us ensure that it remains a valuable asset to future members of Housing First Minnesota by maintaining the integrity of our events.

The Remodelers Showcase is promoted each event with about a half-million-dollars in mass media promotion. We reach a huge percentage of Twin Cities residents through a wide variety of media. As the viewing/listening habits of consumers are changing, so are we. We continue to ensure a real presence on traditional media (newspaper, billboards and radio), yet are devoting more resources to online and social media.

For more detailed information and FAQs, click here.

Questions? Contact Casey at 651-697-1954 or


Spring 2019 Event Dates: March 29-31, 2019

Fall 2019 Event Dates: September 27-29, 2019



Remodelers Showcase Sponsor

Housing First Minnesota

2960 Centre Pointe Drive
Roseville, MN 55113


Staff List
Board of Directors

Our Mission

As the leading voice for builders and remodelers, we help our members build their businesses through marketing, advocacy and industry connections.

Our Vision

To be as vital in government and politics as we are to Minnesota’s economy.